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AAE Success Story

Rachel Tobac Helps Draw Record Crowd at Client's Largest Cybersecurity Event

“AAE was very helpful in coordinating schedules between Rachel and the team, and was always responsive to email communications. I would use AAE again when sourcing speakers.”

One of the nation’s largest electric utility companies, the client is committed to keeping electricity safe, reliable, affordable, and clean today and in the future. They invite one speaker per quarter to address cyber-related issues, trends, and the latest tactics.

The client’s cybersecurity awareness team strives to educate and inform 25,000+ staff members about the dangers of phishing, social engineering, and sharing on social media.

The Challenge

The client’s cybersecurity awareness team initially had Rachel Tobac scheduled for an in-person presentation, but due to the pandemic, they had to unexpectedly pivot to a virtual session. This was a new and not-yet proven event format for the client.

AAE's Approach

In light of the pandemic, AAE's Senior Account Executive, Katie Carson, helped to reassure the client during the transition to a virtual format. She coordinated schedules between the speaker and the client, ensuring all were aligned and felt as comfortable as possible with the change in format.

In addition, Marissa Hill, CMP, DES, and AAE's Director of Logistics, organized a practice and preparation session with both the client and the speaker on the client’s chosen virtual platform, Microsoft Teams. This further helped everyone feel prepared for the upcoming virtual event.

“Katie Carson and Marissa Hill (from AAE) were instrumental in contract negotiations and logistics.”

The Results

  • The client rated their virtual event 5/5 for meeting their expectations.

  • They also shared that Rachel’s presentation had the highest attendance of any virtual or in-person presentation Cybersecurity has done to date, reporting well over 800 views of the presentation so far.

  • They also received positive feedback on both the speaker and the information provided from their attendees.

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About AAE Speakers Bureau

All American Entertainment (AAE) Speakers Bureau is a full-service speakers bureau and talent agency that exclusively represents the interests of meeting and event professionals to select, book, and execute events with keynote speakers and entertainment to leave a lasting impact on their audiences. We work tirelessly for event professionals as their centralized, trusted, and impartial partner in the talent booking process.

With our expansive industry experience and exceptional customer support, AAE has connected more than 10,000 events around the world with their perfect speaker, host, celebrity, or performer since 2002. We have booked over $300M of celebrity talent on behalf of thousands of the most respected companies and organizations in the world.