A Winning Virtual Speaker Lineup For Pendo's Annual User Conference Event

AAE's Approach

While Pendo focused on pivoting their annual user conference to a virtual format, AAE's Jasmine Mansfield began the search to find several speakers that would resonate with their attendees. In the early months of the pandemic, many speakers offered sizeable discounted speaking fees for virtual events, making some speakers who typically might be out of budget range become accessible through virtual events. Because of this, Pendo had access to speakers they might not normally have been budgeted to book in person.

Once the speakers were booked for Pendo's event, AAE's Director of Logistics Edie Boan, DES, ensured that both the client and the talent were in great care. She worked with each speaker to do a test run of their virtual presentation to make sure that the main event went off without a hitch. 

Both Jasmine and Edie contributed to this event's ultimate success by being a true partner to Pendo during this process, and by demonstrating the importance of a customized service experience when booking speakers for an event.

Jasmine Mansfield

Edie Boan, DES