2024 Speaking Industry Benchmark Report

In this 2024 Speaking Industry Benchmark Report, our third annual installment of this report, you’ll find insider knowledge from event organizers and keynote speakers on the entire event planning
process — from choosing a speaker to orchestrating an unforgettable event experience — as well as predictions and reflections on what lies ahead for our industry.

To preview the report, download the 2024 Executive Summary here.

Highlights

• 42.65% of event organizers say they are utilizing AI tools in their roles today. 
• The three things that make speakers most likely to accept an offer are whether the topic is relevant to their expertise (70.37%), whether the event pays their standard fee (62.43%), and whether the event or organization aligns with their values (41.27%).
• The most important goals event organizers have for their booked speakers are audience engagement (66.76%), education for the audience (49.12%), and staying on budget (40.59%).

We’ve expanded on our Speaking Industry Benchmark Report, creating three complimentary mini reports for corporate, university, and nonprofit event organizers. In each of these reports, you’ll find key takeaways and comparisons that illustrate how each group approaches event planning differently, with unique goals, priorities, and strategies for success. See how you line up with peers in your specific field, and maybe snag a few ideas to try out in your own event planning process. Happy reading!