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2024 Speaking Industry Benchmark Report

In this 2024 Speaking Industry Benchmark Report, our third annual installment of this report, you’ll find insider knowledge from event organizers and keynote speakers on the entire event planning
process — from choosing a speaker to orchestrating an unforgettable event experience — as well as predictions and reflections on what lies ahead for our industry.

To preview the report, download the 2024 Executive Summary here.

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Whether you work with a speakers bureau or hire directly, the information in the report is a valuable first step before negotiating your next event's speaking engagement.


  • 42.65% of event organizers say they are utilizing AI tools in their roles today. 
  • The three things that make speakers most likely to accept an offer are whether the topic is relevant to their expertise (70.37%), whether the event pays their standard fee (62.43%), and whether the event or organization aligns with their values (41.27%).
  • The most important goals event organizers have for their booked speakers are audience engagement (66.76%), education for the audience (49.12%), and staying on budget (40.59%).

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About AAE Speakers Bureau

All American Entertainment (AAE) Speakers Bureau is a full-service speakers bureau and talent agency that exclusively represents the interests of meeting and event professionals to select, book, and execute events with keynote speakers and entertainment to leave a lasting impact on their audiences. We work tirelessly for event professionals as their centralized, trusted, and impartial partner in the talent booking process.

With our expansive industry experience and exceptional customer support, AAE has connected more than 10,000 events around the world with their perfect speaker, host, celebrity, or performer since 2002. We have booked over $300M of celebrity talent on behalf of thousands of the most respected companies and organizations in the world.

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