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How Do You Measure Your Event's Success?

Calculate your event ROI with this resource guide and workbook set.

When it comes to calculating Return on Investment (ROI) for events, whether in person or virtual, event professionals can find themselves suffering from analysis paralysis. 

This guide will help event professionals understand the answers to these questions:

calculating event roi
  • Who are my stakeholders and what do they care about?
  • What metrics are most important for me to measure success?
  • How can I measure achievement in subjective areas, like sentiment?
  • What kind of questions should I be asking to measure ROI?

This solution guide with complementary workbook will help you know the right way to approach calculating ROI, and it will start you on the way to comprehensively reporting on your events.

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About AAE Speakers Bureau

All American Entertainment (AAE) Speakers Bureau is a full-service speakers bureau and talent agency that exclusively represents the interests of meeting and event professionals to select, book, and execute events with keynote speakers and entertainment to leave a lasting impact on their audiences. We work tirelessly for event professionals as their centralized, trusted, and impartial partner in the talent booking process.

With our expansive industry experience and exceptional customer support, AAE has connected more than 10,000 events around the world with their perfect speaker, host, celebrity, or performer since 2002. We have booked over $300M of celebrity talent on behalf of thousands of the most respected companies and organizations in the world.

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